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	<title>Comments on: Modeling Customers Switching Between Brands – The General Case</title>
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	<link>http://blog.iseesystems.com/modeling-tips/array-methods-4/</link>
	<description>isee systems blog</description>
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		<title>By: Guest</title>
		<link>http://blog.iseesystems.com/modeling-tips/array-methods-4/comment-page-1/#comment-1853</link>
		<dc:creator>Guest</dc:creator>
		<pubDate>Thu, 16 Jun 2011 19:48:00 +0000</pubDate>
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		<description>Great post. I am curious, however, in how you would account for customers reducing spend across all brands? What if a customer is spending $10 on Golden Grahams and $8 on Life Cereal in the first period and $8 on Golden Grahams and $5 on Life Cereal in the second period. You would have overall contraction vs. switching, or do you somehow prorate this?</description>
		<content:encoded><![CDATA[<p>Great post. I am curious, however, in how you would account for customers reducing spend across all brands? What if a customer is spending $10 on Golden Grahams and $8 on Life Cereal in the first period and $8 on Golden Grahams and $5 on Life Cereal in the second period. You would have overall contraction vs. switching, or do you somehow prorate this?</p>
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		<title>By: Modeling a Watershed with Arrays &#124; Making Connections</title>
		<link>http://blog.iseesystems.com/modeling-tips/array-methods-4/comment-page-1/#comment-1726</link>
		<dc:creator>Modeling a Watershed with Arrays &#124; Making Connections</dc:creator>
		<pubDate>Thu, 24 Jun 2010 15:32:17 +0000</pubDate>
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		<description>[...] This is the second installment of a four-part series.  The other three parts can be accessed by clicking on the links below. Methods for Using Arrays Effectively  Modeling Customers Switching Between Brands Modeling Customers Switching Between Brands – The General Case  [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the second installment of a four-part series.  The other three parts can be accessed by clicking on the links below. Methods for Using Arrays Effectively  Modeling Customers Switching Between Brands Modeling Customers Switching Between Brands – The General Case  [...]</p>
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