http://blog.iseesystems.com/stella-ithink/bass-diffusion-model/ isee systems blog Sun, 29 Jan 2012 22:29:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.iseesystems.com/stella-ithink/bass-diffusion-model/comment-page-1/#comment-1675 kchichakly Sun, 14 Mar 2010 23:10:11 +0000 http://blog.iseesystems.com/?p=2495#comment-1675 The effect of advertisement spend is subsumed in marketing spend. The price can affect - or be affected by - the dynamics in a number of ways. I assume you mean as an attractor. This would affect the word-of-mouth multiplier. For example, if my price is noticeably lower than yours, my word-of-mouth multiplier would be higher than yours. The effect of advertisement spend is subsumed in marketing spend. The price can affect – or be affected by – the dynamics in a number of ways. I assume you mean as an attractor. This would affect the word-of-mouth multiplier. For example, if my price is noticeably lower than yours, my word-of-mouth multiplier would be higher than yours.

]]> http://blog.iseesystems.com/stella-ithink/bass-diffusion-model/comment-page-1/#comment-1664 Mahesh Fri, 05 Mar 2010 00:43:56 +0000 http://blog.iseesystems.com/?p=2495#comment-1664 Very Useful - How about modelling the impact of price and advertisement spend? Very Useful – How about modelling the impact of price and advertisement spend?

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