System Dynamics Conference in Seoul
isee systems is proud to have sponsored the 28th International System Dynamics Conference held in Seoul, Korea last month. We especially enjoyed supporting the conference again this year through the Barry Richmond Scholarship Award. The scholarship was established in 2007 to honor and continue the legacy of our company founder, Barry Richmond. Barry was devoted to helping others become better “Systems Citizens”. It was his mission to make Systems Thinking and System Dynamics accessible to people of all ages and in all fields. I first met Barry 20 years ago, when I had to trudge through the snow to get to his small wooden office. I was building a discrete event model using STELLA and I wanted him to make some changes to the software so I didn’t have these “egg timer“ structures everywhere. Barry was horrified with what I had done with his software and said words to the effect that it’s not meant for that, it was created to spread the gospel of System Dynamics. Despite the fact that I was a civil engineer, he encouraged me to take a look at SD. Such was his passion and conviction that 20 years later I’m still attending this conference.”
Through most of his career Barry saw education as the key to spreading Systems Thinking. As a teacher and a mentor, he dedicated much of his time to developing tools and methodologies for learning. It is fitting therefore that this year’s award was presented to Tony Phuah, a Master’s student in System Dynamics at the University of Bergen.
Tony’s work includes an experimental study that explores the question: How can we improve people’s understanding of basic stock and flow behavior? His experiment uses two different methods for teaching stock and flow behavior — the standard method (using graphical integration) and a method he calls “running total”. Tony presented his paper at a parallel session during the conference and it can be downloaded by clicking here. Although the results of his study favor traditional methods for teaching stock and flow behavior, we all should be encouraged by the work being done to try to improve Systems Thinking education and communication. In Tony’s own words:
Speeding up ‘Systems Thinkers beget more Systems Thinkers’ growth will make us one step closer to Barry Richmond’s vision of a systems citizen world.”
Congratulations Tony and thank you Mark for helping us to celebrate Barry’s passion!
Applications for the 2011 Barry Richmond Scholarship Award will be available on the isee systems and System Dynamics Society web sites. Check those sites for more information.







It’s been a little over 10 weeks since the Deepwater Horizon oil rig explosion that has resulted in a constant flow of oil into the Gulf of Mexico. Oil is now beginning to 

Barry Richmond was the founder of isee systems and pioneer in the field of systems thinking. When his life was cut short by a sudden fatal heart attack, Barry was in the prime of his career and the systems thinking community experienced a collective sense of loss and grief.



The April 26, 2010 article in the New York Times titled “
This all creates confusion between reducing complication and simplifying complexity. The world is a dynamically complex place, and thank goodness for that! Picture the blandness of a world that is simple, where everyone thought and acted the same, where you always knew exactly what would happen because it was so simple. Boring! On the other hand, dynamic complexity makes it difficult to resolve what currently appear to be intractable problems, such as environmental degradation, poverty, global economic turmoil. Living in a dynamically complex world necessitates finding ways to simplify complexity to its essence, making manageable and useful mental models.

